RADIOHEAD David Guerrero

Old boss of mine, David Guerrero, has been appointed as this year’s Radio Lions Jury President, David is also the first Cannes Lions jury president from South East Asia

David founded BBDO Guerrero Ortega in 1998. Under his leadership, it has consistently been ranked as one of Asia’s leading creative agencies, and is currently 'Agency of the Year' in The Philippines according to Campaign Brief Asia, who have also named David as one of the region’s top 10 creative directors.

David won his first radio award whilst a student copywriter in London. When working in Hong Kong, where he was responsible for a worldwide campaign for Cathay Pacific Airways, David won a rare radio trophy at Hong Kong’s Media awards. After moving to Manila he contributed to the book ‘Cutting Edge Radio’ and helped establish his country’s first dedicated awards in the medium.

David has chaired juries at the Asia Pacific Adfest, the Melbourne Art Directors Club and served on last year’s Radio Lions jury. He has won awards at all the major shows, including Golds at Cannes and Clio and the Grand Prix at London International.

He'll probably get kicked out if he starts voting in all the Pinoy radios. So I'm sure he won't do that. But at least he's there if another judge has some cultural issues or questions with our ads. So, good luck to us all!

new modus operandi - beware of makati taxi cabs

(not related to advertising in the Philippines but a very important forwared email)

dear friends,

i just met with a friend yesterday who had just emerged from a 9-hour ordeal. he was kidnapped in the heart of the makati business district!

around noon the day before, he emerged from lpl towers on leviste st., salcedo village to go to a lunch meeting in pasong tamo. he decided not to take his car because parking in makati can be a hassle. talking on the phone, he hopped into the first available cab.

later he realized the cab was taking a route that was unusual. he called the driver's attention to this but was ignored. the cab entered into urban road, the road by urban bank which is parallel to buendia. it stopped and three other men got in.

he tried to struggle but they stabbed his wrist which of course bled profusely. when he heard the sound of a gun being cocked, he stopped struggling and gave in to all their demands. they had him withdraw from all four bank accounts, took his cel phone and palm pilot and dropped him off in cavite somewhere near trece martires. the motorists ignored him as he tried to flag them down but he was finally able to make it back to makati somehow.

he reported the incident to the makati police and was told that it was the third such incident in the week. one happened to a student who got a cab in rockwell, the other to a citibank female executive who was taking a cab from paseo de roxas to glorietta but ended up in cavite. the cabs were stolen. i assume all targets were well-dressed (my friend was in coat and tie) and upwardly-mobile looking. where hapless expats and tourist used to be the victims of similar crimes, young executies and students are now the new targets. the please warn your friends to be careful about taxicabs especially in the makati district. perhaps the best way to take a taxi would be in the queues where they hand you a piece of paper with all the taxi info and the ltfrb number, or to call for one from a reputable cab company such as golden or r & e.

bart

A Rocket Punch Style Poster from Gabster.

A cool poster Gabby Alcazaren did when we were still at BBDO.

A simple Type Ad from BBDO Guerrero Ortega

Agency: BBDO Guerrero Ortega
Advertiser: FedEx
Creative Directors: David Guerrero, Joel Limchoc, Simon Welsh
Art Directors: Joel Limchoc, Gary Amante
Copywriters: Simon Welsh, Carol Ong
Print Producer: Al Salvador

MAX LOAD GAME

Visit Ford Ranger's Max Load mini site.

It's by the wonder team Joe Dy and Carl Urgino, Jay Tablante and Jairus Aragon of JWT Manila